Born October 13, 1997, Alex Shade is a pop singer, rapper, producer, songwriter, model and entrepreneur. He was born on the West Coast of France.
He began his career in 2016 as a model in Paris and London then left modelling in 2017 to focus on his musical career.
In 2018 he composes his first musical demo and was then spotted by a producer in Germany to produce his first single; following a disagreement, Alex cancelled his contracts and returned to Paris and decided to launch his first single in auto production.
In January 2019 he launches his own label,
Shade Dynasty Records, and composes 5 solo exclusive productions. His debut single “SHADE” was released on November 13, 2019.